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Digital Destiny Archive

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TACD calls on FTC and Irish DPA to protect Facebook users privacy and "halt" its new global tracking tactic

TACD calls on regulators to stop Facebook collecting web browsing data

July 29, 2014

CDD, allies, tell FTC it must do better job addressing mergers related to databroker companies

Companies holding vast datasets of information on American and consumers, using techiques that have transformed the marketing industry, are being acquired by such giants as Google, Facebook, Acxiom and many others.  CDD organized a meeting today with officials working on competition issues at the Federal Trade Commission.  A number of key competition issues were discussed, including the need for the FTC to do a better job examining the anticompetitive impact of data related mergers.  We distributed the attached list, which are merely an informal snapshot of M&A activity i

Facebook's geolocation tracking & targeting "research"--tracking your "mobile signal" to boost Ikea sales

Marketing companies test--yes, that's what they do.  But in the digital age, where the ability to closely follow, analyze and influence an individual based on their location and data is a common practice, market research requires new safeguards.  Agencies working with Facebook just won a award for its use of research in the EU.  But what was done raises questions, and is linked, in our opinion, to Facebook's work to

Facebook's "research" to help its advertisers better target you, inc. with Instagram

Facebook is expanding its research activities in order to encourage the largest brand advertisers to spend more money on its online and mobile platforms.  Its research isn't really about objective scholarship--but about better targeting you and your network of friends and contacts.  For example, Facebook is using research to enhance how its Instagram acquisition can make more money, recently explaining that "Instagram is an incredible platform for marketers to influence the way people feel about the world." Facebook's

Facebook's "emotional" research--it's all about better influencing you, inc, subconscious level, & collecting data for marketers

Facebook is in the business of delivering you and your network of friends and relationships to advertisers and marketers.  You are its product, that it serves up to fast food, credit, entertainment, alcohol, apparel, and even political campaigns.  Facebook's research department is all about improving how it helps getting individuals to better respond to marketing, especia

Data Minimization in the Age of Big Data

Big Data is not a panacea – We must promote data minimization
 

Simultaneous ad targeting while you watch TV and also on mobile devices begins [Big Data Watch]

Marketers are now sending the same or related ads to our mobile phones and tablets as we also view television.  Aware of the growth of so-called "cross-platform" behavior, where we consume video and other content across multiple screens often at the same time, advertisers and media companies don't want our eyes, mind or buying fingers to stray away from the commercial (or political) message.  The growth of persistent cross-device i

Databrokers says that "all [consumer] information must be linked," inc. offline and online. Business model at odds with privacy

The recent FTC databroker report was a important review of contemporary data collection practices.  The dominant paradigm is to collect and merge every bit of our information, what the data company Merkle has defined as "connected recognition."  We are assessed, scored and our information then used in "actionable" ways--for targeting, influence-building or to ignore us as unworthy prospects.  It's the business model t

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