demedia's blog

Cross-platform tracking of online users--learn more in CDD's mobile app privacy report

Today's New York Times has a front-page story on cross-patform tracking of users, inc.

Attention Air Travel Consumers: Your Privacy is at risk as marketers secretly track you online

Digital marketers have long used "online behavioral targeting" to stealthily track a consumer who is seeking an airplane ticket or some other travel-related purchase.  It's just one of the categories that illustrate what the U.S.-led digital advertising industry has perfected--a variety of commercial surveillance tools.  Consumers who travel are now also subject to the automated process of selling their data profile to the highest bidder, so they can be targeted regardless of where they are online (jncluding when they use mobile devices).  Here's an excerpt

For Twitter's Future, the Role of Big Marketers and Data, see its IPO--and also its worries that privacy will be protected

With all the breathless discussion on Twitter and its stock price, the real issues are privacy, user control over all their data, and the role of major advertisers shaping its platform.  Here are key excerpts from its newly filed IPO.   Note its concerns about privacy regulation. (my bold as well)

Facebook's new privacy counsel doesn't see the privacy problem! [Annals of Chutzpah!]

Facebook has hired a new counsel to deal with privacy.  Ashlie Beringer, a "technology and data privacy expert" is its new deputy general counsel.  She will "oversee the law department’s litigation, regulatory, and product groups, and manage a team of approximately 20 people."

Data Tracking & Targeter Criteo tells SEC it has "analyzed massive volumes of data to observe and predict user intent"

Criteo is preparing to go public and filed this week at the SEC.  The dramatic growth of the commercial surveillance "Big Data" economy raises critical privacy and consumer protection concerns.  The FTC, CFPB and the EU need to do a better job investigating the consequences to the 24/7 tracking and targeting of Internet

Google will need to empower real privacy in its "cookie-less" AdID unique tracker

Google has already unified all its data collection on a user as part of its controversial privacy policy change in 2012.  They gather our search information, YouTube viewing, mobile data (through Admob) and how we interact with leading online advertisers via DoubleClick.  Soon they will know even more about our financial data with Google Wallet.    Google will claim it's protecting privacy and giving users better control.  We will have to see how their likely universal opt-out really works, and what kind of tracking and data collection may continue.  B

FTC to address "Native Ads"-Safeguards required for youth, finance, health. Agency needs to review growth of branded content

Today, the FTC announced it will hold a workshop on so-called native ads" in December.  It's important the commission is doing so, but it needs to view the issue from a broad perspective, reflecting the changes that have transformed marketing and advertising in the digital era.

Twitter's IPO: Serving the Snack Food Industry and Tracking Users on Mobile Devices. More Responsibility & Privacy Req'd

As Twitter prepares to go public, it will need to ensure that consumer privacy and welfare is protected.  Its new deal with snack food giant Mondelez (Oreo, Chips Ahoy!, etc) is all about taking advanatge of a consumer's real-time information.  As the Financial Times reported, "As part of the agreement, Twitter will deploy dedicated teams to regularly work with Mondelez in Brazil, India, the UK and the US, helping local marketers tap Twitter’s real-time analytical knowhow.

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