demedia's blog

FTC to address "Native Ads"-Safeguards required for youth, finance, health. Agency needs to review growth of branded content

Today, the FTC announced it will hold a workshop on so-called native ads" in December.  It's important the commission is doing so, but it needs to view the issue from a broad perspective, reflecting the changes that have transformed marketing and advertising in the digital era.

Twitter's IPO: Serving the Snack Food Industry and Tracking Users on Mobile Devices. More Responsibility & Privacy Req'd

As Twitter prepares to go public, it will need to ensure that consumer privacy and welfare is protected.  Its new deal with snack food giant Mondelez (Oreo, Chips Ahoy!, etc) is all about taking advanatge of a consumer's real-time information.  As the Financial Times reported, "As part of the agreement, Twitter will deploy dedicated teams to regularly work with Mondelez in Brazil, India, the UK and the US, helping local marketers tap Twitter’s real-time analytical knowhow.

NTIA not on the Case on Mobile Apps & Privacy: Great example of how mobile apps use your data to target you, inc. cross-platform

Our report released last week addressed how the NTIA's multistakeholder process failed to address actual mobile app industry data gathering and targeting practices.  Here's a great new example via ExchangeWire on Flurry's use of dat

New Report on Mobile Apps Raise Privacy and Consumer Protection Concerns: Read about real-time App tracking & targeting

This new report reveals mobile app industry business practices that affect every user.  It examines how some apps spy on users in real-time, how their gaming experience can changed so they will spend more on virtual good and products, and the use of Big Data to target consumers.  If you use apps, and also care about privacy and consumer protection, take a look.

CDD's Jeff Chester on the links between NSA surveillance and the plans by U.S. data giants to collect more data from the EU

Read my commentary on the links between the expansion of data collection by U.S. online companies and the recent revelations on expanding government surveillance.


Omnicom/Publicis Deal Requires Scrutiny on Privacy: Big Ad Data Supercharging Cross Platform 360 degree Tracking and Targeting

Global giant ad agencies are in a data arms race, becoming gathers and gatekeepers over information designed to track and target consumers offline, online and across platforms.  This deal illustrates how consumer data has become the trading currency of the 21st Century.  Without it, ad agencies are empty vessels.  The ad and marketing business is increasingly about harnessing the power of Big Data to serve highly personalized, targeted and continuous creative experiences for brands.  The merger illus

CDD Urges FTC to Review Proposed NTIA Code of Conduct

We respect the hard and well-meaning work of our NGO colleagues who worked on this proposal.   But we have many concerns about the process the Commerce Department has led.  In deference to our NGO colleagues, we are abstaining.

USTR Should Not to Address Cross-Data Flows, Privacy, in EU/US Trade TTIP Agreement

May 10 was the deadline for Comments to USTR on what the U.S. agenda should be for the upcoming Transatlantic Trade and Investment Partnership (TTIP) negotiation.   CDD urged USTR not include issues involving digital privacy on the agenda, and to respect the need for both the US and EU to further address their own data protection frameworks.

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