demedia's blog

NTIA not on the Case on Mobile Apps & Privacy: Great example of how mobile apps use your data to target you, inc. cross-platform

Our report released last week addressed how the NTIA's multistakeholder process failed to address actual mobile app industry data gathering and targeting practices.  Here's a great new example via ExchangeWire on Flurry's use of dat

New Report on Mobile Apps Raise Privacy and Consumer Protection Concerns: Read about real-time App tracking & targeting

This new report reveals mobile app industry business practices that affect every user.  It examines how some apps spy on users in real-time, how their gaming experience can changed so they will spend more on virtual good and products, and the use of Big Data to target consumers.  If you use apps, and also care about privacy and consumer protection, take a look.

CDD's Jeff Chester on the links between NSA surveillance and the plans by U.S. data giants to collect more data from the EU

Read my commentary on the links between the expansion of data collection by U.S. online companies and the recent revelations on expanding government surveillance.


Omnicom/Publicis Deal Requires Scrutiny on Privacy: Big Ad Data Supercharging Cross Platform 360 degree Tracking and Targeting

Global giant ad agencies are in a data arms race, becoming gathers and gatekeepers over information designed to track and target consumers offline, online and across platforms.  This deal illustrates how consumer data has become the trading currency of the 21st Century.  Without it, ad agencies are empty vessels.  The ad and marketing business is increasingly about harnessing the power of Big Data to serve highly personalized, targeted and continuous creative experiences for brands.  The merger illus

CDD Urges FTC to Review Proposed NTIA Code of Conduct

We respect the hard and well-meaning work of our NGO colleagues who worked on this proposal.   But we have many concerns about the process the Commerce Department has led.  In deference to our NGO colleagues, we are abstaining.

USTR Should Not to Address Cross-Data Flows, Privacy, in EU/US Trade TTIP Agreement

May 10 was the deadline for Comments to USTR on what the U.S. agenda should be for the upcoming Transatlantic Trade and Investment Partnership (TTIP) negotiation.   CDD urged USTR not include issues involving digital privacy on the agenda, and to respect the need for both the US and EU to further address their own data protection frameworks.

Update on Do Not Track and WC3: Industry and WC3 Leaders Must Do More to Show they Care for Privacy

We agreed to keep talking---that's the real extent of the progress. We believe there is good will to collectively move forward.  But industry--and the WC3 leadership--must show they are meaningfully committed to help protect the privacy of individuals online.

DMA Reveals that Companies Have Been Targeting Kids Online--Want FTC to Prolong Kids Tracking

Today's missive from the Direct Marketing Association--along with the Chamber of Commerce, advertising, marketing, and TV lobby groups--urging the FTC to delay for months much-needed children's safeguards reveals an industry that has been engaged in behaviorally profiling and digitally stalking kids online (that's what retargeting is--you are stalked from site to site--and now platform (computer) to platform (mobile) as well.

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