demedia's blog

Facebook Gets a Privacy Pass from Better Business Bureau--the attack of the invisible "icons." Using a "Grey X" on FB Exchange

The Better Business Bureau is a member of the Digital Advertising Alliance (DMA, IAB, 4As, ANA).  Yet they are responsible somehow for evaluating how companies comply with the icon-based privacy program adopted by the commercial data marketing industry.  We have raised concerns about the efficacy of the icon.  The BBB just approved Facebook's use of the icon for its far-reaching data targeting system known as the Facebook Exchange.  Already barely viewable, the tiny icons are to be used by Facebook via a

Online Ad Lobby vs kids privacy: The Digital Scrooge tries to kill COPPA at the FTC

We can tell you why the lobbyists representing Google, Facebook, Microsoft, Yahoo and the other consumer data-stealing giant members of the Interactive Advertising Bureau are afraid that the FTC will update its kids privacy rules on COPPA.  Their desperate cartoon attack using Santa Claus reveals an inability for the online ad industry to take the privacy issues seriously (which is what their actions on Do Not Track also reveal).  It shows

FTC Kids Mobile Privacy Report illustrates Widespread Failure by App Industry

Statement of Jeff Chester:  The FTC's "Mobile Apps for Kids" report reveals a mobile app industry--which includes Apple, Google, ad networks, advertisers, app developers and trade associations--demonstrating contempt or indifference about protecting privacy.  Since what the FTC found was focused on children, it only compounds the problem.  The industry was given advance notice by the Commission that it would issue a follow-up to its Feb.

Kids Spending and Influencing Power: $1.2 Trillion says leading ad firm

For decades, children have been big business--the source for buying toys, games, clothes and now lots of high-tech goodies.  Marketers have tried to treat kids as young adults--unleashing an array of ad campaigns designed to get them to buy or "pester" their parents.  Media companies and marketers, for the most part, have opposed regulatory safeguards that would protect young people from such unfettered advertising (kids TV is a great example).  It comes as no surprise to anyone that one reason media and marketing companies want unfettered access to influence kids,

McDonald's Changes Controversial "Refer-A-Friend" Policy that led to our COPPA complaint

Last August,  a coalition of child health, consumer and privacy groups asked the FTC to investigate the use of so-called "Refer-A-Friend" viral branded marketing tactics designed to encourage kids to provided the email addresses of their friends--a violation we believe of the children's online privacy law--COPPA.  The idea that leading companies would work to bypass--and undermine--parental role is disturbing.  Among the companies engaging in those practices explained the complaint included McDonald's, General Mills, Subway, Nickelodeon and Cartoon Network.&

EU Privacy Regulators Zero-in on Google

When Google changed its privacy policy last year--integrating more than 60 separate policies into one giant `we can collect everything' statement--EU officals and many US privacy advocates argued that the company was actually weakening what little protections  users had when dealing with the online ad giant.  CDD asked the FTC to investigate Google's approach as "unfair and deceptive," since it was offered as a privacy enhancing approach--but its real goal, of course, was to enable Google to assemb

Invasion of the Data Snatchers: Will the US Online Ad Industry Embrace Do-Not-Track or Kill it Off?

When does a really big rationalization of a really big lie become reality?  That's one of the questions the public should be asking the US online ad and data collection lobby.  Over the last few weeks, in either a odd expression of denial or demonstrating incredible digital "chutzpah," the Digital Ad Alliance (basically representing every big company online and off) has claimed that:

ACT--Mobile App Group--Run by Big Data Companies/Against Kids Online Privacy

Among the most vocal opponents of protecting children's privacy online in the mobile/location data tracking and targeting era is ACT (Association for Competitive Technology), which claims it is a "international grassroots advocacy and education organization representing more than 5,000 small and mid-size app developers and information technology firms."   But who is really behind the`we represent the small gals/guys' facade?

DIgital Ad Alliance strong-arm tactics Against Do Not Track, Microsoft, and Privacy Online

Statement of Jeff Chester, CDD Exec Director, in response to the DAA announcement today saying its members will not honor Do Not Track requests from consumers using Microsoft and other browsers designed with privacy by design safeguards:
 

Syndicate content