Youth Digital Marketing

Child and Consumer Advocates Urge Federal Trade Commission to Investigate and Bring Action Against Google for Excessive and Deceptive Advertising Directed at Children

So-called “Family-Friendly” YouTube Kids App Combines Commercials and Videos,
Violating Long-Standing Safeguards for Protecting Children

YouTube, Big Data, Big Brands = Trouble for Kids and Parents: A CDD Special report

As part of today's filing at the FTC of a complaint on how Google's new YouTube Kids app fails to implement well-known federal safeguards when providing video content to children, CDD prepared this backgrounder.  As you will see, Google's overall approach to YouTube, including how it targets kids on its service, features "channels" that are nothing more than ads for toys, promotes junk food and well-known commercial brands, and works closely (via research,

CDD Asks Federal Court Make FTC Provide Information on COPPA Safe Harbors via FOIA

Last summer, we asked the FTC to provide us with information on the so-called "Safe Harbors" for the Children's Online Privacy Protection Act (COPPA).  We told the FTC that the public needs to review how these Safe Harbor programs actually operate including how they ensure that a child's privacy is protected.  The FTC has not made the information available, claiming that if it provided it the companies under its purview would be less forthcoming to the agency.  That position is absurd and inappropriate.  When we are talking about programs that are suppo

Topps Company, Trading Card and Candy Company Charged with Violations of the Children’s Online Privacy Protection Act (COPPA); Coalition of Groups Groups Urge FTC to Investigate and Bring Action

Topps Company, Trading Card and Candy Company owned by Michael Eisner,
Charged with Violations of the Children’s Online Privacy Protection Act
Consumer, Child Health, and Privacy Groups Urge Federal Trade Commission to Investigate and Bring Action Against Topps for Violating Children’s Privacy Rights through its Child-directed Website and its
#RockThatRock Contest

CDD Asks FTC for Information on COPPA, Kids Privacy, Safe Harbors. Raises concerns on their effectiveness & operations

For months, CDD has been in contact with the Federal Trade Commission over the actual efficacy of the so-called "Safe Harbors" programs established to address children's privacy thru the Children's Online Privacy Protection Act (COPPA).  We have major concerns about how these programs are structured, and whether they meaningfully ensure privacy of young people.  We have asked, via FOIA, for a detailed documentation on how the COPPA Safe Harbors operate.  The FTC has not--to date--provided the information parents and the public require.  CDD will ensure,

Digital Junk Food Marketing and African American Youth/Infographic by CDD

Youth of color are a key focus for digital marketers, especially for fast-foods and beverages linked to the youth obesity epidemic.  The digital targeting of African American and Hispanic youth is growing, and uses a full array of sophisticated mobile, geo-location, social media and other cutting-edge marketing strategies.  Food and beverage marketers should adopt practices that stop unfair and irresponsible digital marketing practices.  The FTC and State AG's should call for safeguards.

FTC's Settlement with Google Praised/Warns about Google's plans to further target kids online

Statement of Hudson Kingston, CDD Legal Director:

Google's plans to target kids with marketing and ads/Strong safeguards required/Must demonstrate corp. responsibility

Whether a scoop or a purposeful leak to the The Information online news site in order to gauge political reaction, Google's plans to begin micro-targeting children 12 and younger is a critical public policy and child welfare issue.  As the leading digital

CDD Statement on FTC legal action against Amazon's unfair practices regarding kids, apps and purchasing

"Amazon’s policies of making it simple for children to accidentally spend hundreds of dollars in a “kids” app, and its apparent refusal to refund the money to complaining parents, are irresponsible and unfair.   Today’s FTC action shows that consumers who have been charged for their kids unauthorized in-app purchases should not have to foot the bill.

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