Digital Marketing Issues
Digital Health Issues
Online Ad Lobby to Consumers: You Can't See or Control Your Information!
Submitted by demedia on Fri, 03/30/2012 - 12:55Who owns and controls your information? You the individual---or the data brokers that now can collect everything you do online and off. The public got its answer yesterday. The lobbying group representing Google, Facebook, Yahoo and the unaccountable digital data mining industry say they get to decide whether a consumer can access and control their own information. These folks have a future working with Mr. Putin at the Kremlin!
Microsoft Expands Data Targeting Across Platform, inc. use of offline data
Submitted by demedia on Fri, 01/13/2012 - 14:53Microsoft likes to suggest its concerned about consumer privacy. Yet because they are in the digital marketing business worldwide, they are engaged in the full range of data collection and targeting practices which are problematic to both privacy and consumer protection. Note how they are tapping into powerful offline databases, using Windows ID log-in information, and targeting cross-platform. Microsoft will need to do a much better job on privacy.
Google User Tracking and Ad Targeting: "a single creative concept [will] create millions of permutations based on the user"
Submitted by demedia on Thu, 12/15/2011 - 15:17The integration of data on users and their networks along with advances in digital ad creation now permits many more variations of a interactive ad that's based on the unique behaviors of an individual. It's one of the key issues involved wth the fight to protect online privacy. Here's an excerpt from today's on Google's Neal Mohan (from Campaign Asia):
US/EU Groups Say No to Privacy Icon Self-Reg Scheme
Today, the leading consumer and privacy groups from both the U.S.
14 Questions the Senate Commerce Committee Should Ask Online Marketers
On July 27, 2010, the Senate Commerce Committee will hold a hearing on Consumer Online Privacy. Apple, Google, AT&T and Facebook officials will testify. Here are some questions we hope the Committee will ask.
Five Myths about Online Behavioral Advertising
From the Consumer Federation of America
Myth #1. Free content on the Internet will disappear if advertisers can only engage in online behavioral tracking and targeting with affirmative consumer consent (opt-in).
